Tory Insider Robert Findon Linked to Fraud and Failed Schemes

New Capital Link, the Conservative Party, and the Investment Questions Nobody Is Asking

In the world of high-risk unregulated investments, strange partnerships are nothing new. But every now and then, a connection appears that makes you pause. One such link leads straight to the heart of British politics and into the marketing engine of a firm pushing speculative financial products to ordinary investors. At the centre of it is Robert Findon. On the New Capital Link website, he is listed simply as an Alternative Investment Introducer. But as with many things in this industry, the surface tells only half the story.

A Political Resume with a Curious Side Hustle

According to his LinkedIn profile, Robert Findon is not just dabbling in politics. He is embedded in it. His resume includes:

• Campaign Manager for the Conservative Party
• Parliamentary Assistant to MP Caroline Ansell
• Deputy Campaign Director for the Kent Conservative Group

He is currently named as Campaign Manager for the Tonbridge Conservative Association where he is responsible for association governance, candidate training, fundraising, compliance, and legal matters.

Which raises an obvious question. Why would someone with an active political career, and access to internal party structures, choose to promote unregulated, high risk investment schemes to retail savers?

Another question follows closely behind. How does someone with day-to-day involvement in party operations also have time to support a firm like New Capital Link, known for pushing questionable financial products?

Meet the Team: Not Quite the Dream

Findon’s presence at NCL would already be eyebrow raising. But the rest of the leadership team raises even more concerns.

Start with James Muir Baird. A convicted fraudster, Baird was jailed for running a boiler room scam that defrauded UK investors of over 1.3 million pounds. He was later jailed again for refusing to repay a 1.4-million-pound confiscation order.

Yet he has resurfaced at NCL under the alias James Harper, taking up a senior position in a company once again selling high risk investments to the public.

Then there is Rachel Ann Buscall, the current CEO. Her background includes running a failed tea room. She has no formal financial qualifications and yet now heads a firm that markets unregulated schemes to everyday investors.

According to past reports by Insolvency and Law, Buscall’s leadership has not exactly ushered in a new era of transparency.

Case Study: The Clean Food Growing Company

Take for example The Clean Food Growing Company Ltd, a so-called green investment promoted by NCL as a promising loan note opportunity.

• The company concealed its real leadership.
• It falsely claimed celebrity backing from Duncan Bannatyne, who later publicly denied any involvement.
• It was ultimately tied to Abbey King Khawaja, a figure previously found to have committed fraud in court and later declared bankrupt, making him legally barred from directing a company.

Despite all of this, the scheme was pushed aggressively to retail investors. Emails from James Harper, believed to be Baird, promoted the investment while conveniently leaving out Khawaja’s involvement and emphasising the fake Bannatyne connection.

The investment appears to have been offered solely through NCL and Westbrooke Associates, a Gibraltar based firm with no listed staff and no working phone number. In other words, a likely shell company used to obscure responsibility and avoid questions.

The Pattern Continues

NCL’s involvement in questionable ventures does not end there.

It also promoted The 79th Group, another high risk company with a troubled track record.
It maintains long standing ties to William Jackson, whose branded loan note companies like Platinum and Northumberland Living have produced waves of complaints, missed payments, and distressed investors.

Despite all this, NCL continues to work with Jackson. And Robert Findon continues to work with NCL.

Coincidence or Something More?

So what exactly is going on here?

You have a convicted fraudster, an unqualified CEO, and a sitting Conservative campaign strategist all under the same roof. That is not the beginning of a joke. It is a real-life case study in how political access can lend credibility to financial products that might otherwise struggle to gain trust.

Is this just poor judgment on Robert Findon’s part? Or is this a more strategic alignment, where political proximity provides cover for business practices that deserve more scrutiny?

At a time when regulators are already behind the curve on unregulated investments, these relationships matter. Because when political insiders lend their names to schemes that later collapse, it is ordinary investors who pay the price.

What We Do

At Insolvency and Law, we go beyond headlines and public profiles. We investigate the individuals behind companies, dig into their histories, and shine a light on patterns of misconduct before they do more damage.

If you are thinking about investing and want a professional background report, contact our team:
investigations@insolvencyandlaw.co.uk

If you are already chasing funds from a company that has gone silent, we can help you explore recovery options.
 investigations@insolvencyandlaw.co.uk

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